What’s the Difference Between Boosting a Post and Running a Targeted Ad?

Boosting a Post vs. Running a Targeted Ad: Which One Should You Choose?

You’ve likely seen the “Boost Post” option pop up after one of your Facebook or Instagram posts gets decent engagement.

It’s a simple way to put some dollars behind your content, but is it really the best strategy? Or should you take the plunge into full-blown ad campaigns using Facebook Ads Manager? Let’s break it down so you can make the best decision for your business.

Boosting a Post: Quick and Easy but Limited

Boosting a post is a one-click advertising option designed for simplicity. If you want to get more eyes on a post without diving into advanced ad settings, this is the way to go. Here’s what you need to know:

Why Boost a Post?

  • Simplicity: No need for advanced setup. Just pick your audience, budget, and duration.
  • Quick Post Amplification: Great if you want more likes, shares, and comments on content that’s already performing well.
  • Basic Targeting: Allows you to choose audience interests, age, and location but lacks deeper segmentation options.

Limitations of Boosting a Post

  • Limited Ad Objectives: Boosting primarily focuses on engagement, reach, or website visits. If you need conversions or lead generation, you’re out of luck.
  • Less Control Over Placement: You get fewer options for where your ad appears (e.g., Stories, Messenger, Audience Network).
  • Not Ideal for Sales Funnels: If you’re running a strategic ad campaign, boosting a post won’t cut it.

Running a Targeted Ad Campaign: Full Control & Better ROI

If you want more than just engagement, a targeted ad campaign through Facebook Ads Manager is the better option. It requires a little more effort, but the payoff is worth it.

Why Run a Targeted Ad Campaign?

  • Full Control: Customize your audience by age, location, interests, behaviors, and more.
  • Multiple Placements: Ads can run across Facebook, Instagram, Messenger, and even external websites.
  • Diverse Objectives: Whether you want brand awareness, website traffic, conversions, or lead generation, Ads Manager lets you choose a goal that aligns with your strategy.
  • Advanced Analytics: Get insights on cost per lead, click-through rate, and return on ad spend (ROAS).

When to Boost vs. When to Run a Targeted Ad

Still not sure which one is right for your campaign? Here’s a quick guide:

When to Boost a Post

  • ✅ Your post is already getting good organic engagement, and you want to expand its reach.
  • ✅ You need a quick, low-effort way to increase brand visibility.
  • ✅ You have a small budget and just want to test the waters.

When to Launch a Targeted Ad Campaign

  • ✅ You have a specific goal, like increasing website traffic, generating leads, or boosting sales.
  • ✅ You need detailed audience targeting and control over ad placements.
  • ✅ You want to track performance in-depth and optimize based on results.

Conclusion: Choose the Right Strategy for Your Goals

Boosting a post is a quick and easy way to get more eyeballs on your content, but it has limitations.

If you’re serious about reaching the right audience and maximizing ROI, running a targeted ad campaign is the smarter move.

Need Help Choosing the Best Ad Strategy?

Not sure whether to boost or go full campaign mode? Let’s map out a paid ad strategy that aligns with your growth goals. Contact our team today!