Let’s stop blaming the algorithm. The truth? Social media is still one of the most powerful tools we have if we stop treating it like a slot machine.
You’re not being punished. You’re being tested for consistency, value, and clarity.
Let’s Break this Myth Open:
● The algorithm rewards creators who keep people on-platform
● It prioritizes shareability and saves over likes
● It boosts engagement loops like comments replied to or DMs opened
Here’s how to Work With the Algorithm:
● Prioritize content that stops the scroll: bold text, punchy hooks, 1–2 second loops
● Build weekly habits: Post M/W/F or T/Th—consistency over randomness
● Diversify visibility: Use Lives, Reels, Stories, and carousels in rotation
“Social media is still one of the most powerful tools we have if we stop treating it like a slot machine.”
Action Plan for Consistent Reach:
- Create shareable content: Infographics, controversial takes, or “IYKYK” posts spark circulation.
- Ask for engagement without begging: Use strong opinions to invite conversation.
- Track retention: Rewatch percentage (on Reels) matters more than reach.
- Build your owned platform: Don’t rely on IG alone. Start an email list or repurpose your content on YouTube or LinkedIn.
The algorithm is not the enemy. But it’s not your bestie either. You have to brand loyalty beyond the feed.
