Social media is an ever-evolving landscape, and while it may seem simple to post a few pictures and hashtags, the reality is far more complex. If you’re working with a social media manager, there are a few things they’d love for you to understand to ensure we’re all on the same page and working toward your business goals effectively.
Here are 10 things your social media manager wants you to know:
1. Do Not Expect Quick Results From Organic Social Media Marketing
Organic social media growth takes time. While you might see some instant traction with a viral post, sustained growth through organic marketing is a long-term strategy. Patience and consistency are key to building a loyal audience.
2. Instagram Reels Aren’t the Only Way to Increase Your Following
Yes, Instagram Reels are a popular way to gain visibility, but they aren’t the only strategy. Carousel posts, Stories, engaging captions, and community involvement are just as important. A balanced approach will serve you better in the long run.
3. We Can’t Hack the Algorithm, But We Know How to Work With It
There’s no secret code to break the algorithm, but social media managers understand how to leverage it. We focus on creating valuable, engaging content that will resonate with your audience and work with the platform’s algorithm to increase visibility.
4. You Are Not Required to Do Everything Just Because Your Competitor Is
Your business is unique, and your social media strategy should reflect that. Just because your competitor is active on every platform doesn’t mean you need to be. We’ll craft a tailored strategy based on your goals and audience—not someone else’s.
5. Be Visible to Better Connect With People—Show Yourself!
People connect with people, not just brands. Showing your face or sharing behind-the-scenes content can create deeper, more meaningful connections with your audience.
Authenticity builds trust, and trust leads to growth.
6. The More Resources You Provide, The Better the Results
The more insight and resources you provide us with—whether it’s brand images, videos, or important business updates—the better your social media content will be. Collaboration is key to creating engaging and relevant posts.
7. You Hired an Expert! Provide Feedback When Needed, But Trust Us With Our Work
We’re here because we’re experts in social media. Trust that we know what we’re doing. Feedback is always welcome, but remember, we have your best interests in mind. Give us the space to do what we do best.
8. Engagement Goes Both Ways
We can create engaging content, but it’s important that you’re engaging with your audience too. Responding to comments, answering messages, and interacting with followers adds a personal touch that makes a significant difference in your online presence.
9. Consistency Is More Important Than Perfection
Perfection isn’t necessary, but consistency is. Regular posting, showing up in Stories, and engaging with your audience keeps you top of mind. Don’t stress about making everything perfect; focus on being consistent and authentic.
10. Social Media Is About Building Relationships, Not Just Selling
Sure, you want sales, but social media is about building relationships first. Once your audience knows, likes, and trusts you, the sales will follow. Focus on providing value and connecting with your audience, and the results will come.
Why You Should Trust KSW Social Media Management
At KSW Social Media Management, we understand how overwhelming social media can be for business owners. That’s why we take the stress off your plate and let you focus on running your business while we handle everything from content creation to community management.
Our tailored strategies are designed to fit your unique business needs. If you’re ready to take your social media presence to the next level, contact us at kswsocialmedia.com. Let’s build a powerful social media strategy that grows your business authentically and sustainably!
