You’re Not Falling Behind—The Algorithm Is Just Not Your Employee
Let’s stop blaming the algorithm. The truth? Social media is still one of the most powerful tools we have if we stop treating it like a slot machine. You’re not being punished. You’re being tested for consistency, value, and clarity. Let’s Break this Myth Open: ● The algorithm rewards creators who keep people on-platform● It […]
When Should You Hire a Social Media Manager or Marketing Agency? 3 Signs
Running a business means juggling a lot—operations, sales, customer service, and oh yeah, marketing too. Social media might have started as something you could handle yourself, but if keeping up with posts, engagement, and trends feels like a full-time job (because it basically is), it might be time to bring in a professional. As the […]
What’s the Difference Between Boosting a Post and Running a Targeted Ad?
Boosting a Post vs. Running a Targeted Ad: Which One Should You Choose? You’ve likely seen the “Boost Post” option pop up after one of your Facebook or Instagram posts gets decent engagement. It’s a simple way to put some dollars behind your content, but is it really the best strategy? Or should you take […]
5 Smart Ways to Tap Into Local and Niche Markets Using Social Media
Unlocking Local & Niche Marketing Success with Social Media Small businesses don’t always need worldwide recognition. They need real foot traffic from their city or sales from a specific group of people. Social media gives you the power to pinpoint exactly who you want to reach, whether it’s folks in your zip code or a […]
How to Handle Negative Comments & Reviews on Social Media (Without Losing Your Cool)
Let’s be real—at some point, someone is going to have something negative to say about your business online. It doesn’t matter how great your product or service is; not everyone will have a perfect experience. The key isn’t avoiding negative feedback—it’s handling it with professionalism, patience, and strategy. A bad review doesn’t have to be […]
What Are the Best Ways to Measure Social Media ROI?
For small business owners, every marketing dollar—and every minute—truly counts. Social media can be a powerful growth engine, but how do you know if all that posting, commenting, and ad running is actually working? Let’s break down the basics of measuring social media ROI, so you can see if your efforts are moving the needle […]
How Can Social Media Help Me Build Brand Awareness and Loyalty?
In a digital world that’s oversaturated with ads shouting “Buy Now,” authenticity has become the real game-changer. Social media offers the perfect stage to go beyond the usual sales pitch, allowing you to share meaningful stories and foster genuine interactions—both of which keep customers coming back. Here’s how to cultivate awareness and loyalty through social […]
Makisha Boothe: Empowering Black Women Entrepreneurs Through Sistahbiz Global Network
Meet Makisha Boothe, the dynamic founder of Sistahbiz Global Network, a game-changing platform designed to support Black women entrepreneurs in growing and scaling their businesses. As a seasoned business coach, Makisha is dedicated to helping Black women thrive in the world of entrepreneurship. Her mission? To empower women of color by providing them with the […]
10 Things Your Social Media Manager Wants You to Know
Social media is an ever-evolving landscape, and while it may seem simple to post a few pictures and hashtags, the reality is far more complex. If you’re working with a social media manager, there are a few things they’d love for you to understand to ensure we’re all on the same page and working toward […]
Meet Sonay Williams: The Email Marketing Maven You Need on Your Team
When it comes to email marketing, Sonay Williams is the expert you want in your corner. As the founder of Sonay & Co., she has helped countless businesses unlock the power of email to build meaningful connections and drive results. Her approach is strategic and deeply personal, making her one of the most trusted names […]