What’s the Difference Between Boosting a Post and Running a Targeted Ad?
Boosting a Post vs. Running a Targeted Ad: Which One Should You Choose? You’ve likely seen the “Boost Post” option pop up after one of your Facebook or Instagram posts gets decent engagement. It’s a simple way to put some dollars behind your content, but is it really the best strategy? Or should you take […]
5 Smart Ways to Tap Into Local and Niche Markets Using Social Media
Unlocking Local & Niche Marketing Success with Social Media Small businesses don’t always need worldwide recognition. They need real foot traffic from their city or sales from a specific group of people. Social media gives you the power to pinpoint exactly who you want to reach, whether it’s folks in your zip code or a […]
How to Handle Negative Comments & Reviews on Social Media (Without Losing Your Cool)
Let’s be real—at some point, someone is going to have something negative to say about your business online. It doesn’t matter how great your product or service is; not everyone will have a perfect experience. The key isn’t avoiding negative feedback—it’s handling it with professionalism, patience, and strategy. A bad review doesn’t have to be […]
What Are the Best Ways to Measure Social Media ROI?
For small business owners, every marketing dollar—and every minute—truly counts. Social media can be a powerful growth engine, but how do you know if all that posting, commenting, and ad running is actually working? Let’s break down the basics of measuring social media ROI, so you can see if your efforts are moving the needle […]
Makisha Boothe: Empowering Black Women Entrepreneurs Through Sistahbiz Global Network
Meet Makisha Boothe, the dynamic founder of Sistahbiz Global Network, a game-changing platform designed to support Black women entrepreneurs in growing and scaling their businesses. As a seasoned business coach, Makisha is dedicated to helping Black women thrive in the world of entrepreneurship. Her mission? To empower women of color by providing them with the […]
10 Things Your Social Media Manager Wants You to Know
Social media is an ever-evolving landscape, and while it may seem simple to post a few pictures and hashtags, the reality is far more complex. If you’re working with a social media manager, there are a few things they’d love for you to understand to ensure we’re all on the same page and working toward […]
How to Stay Grounded When the Internet Feels Overwhelming
Let’s be honest—the internet has been a lot to handle lately. From election chaos to tragic headlines and ongoing social issues, it’s no wonder so many of us are feeling drained. If you’re feeling overwhelmed by the constant stream of digital noise, you’re not alone. It’s easy to get caught up in the whirlwind of […]
LaDonna Welch: Revolutionizing Education and Mental Health One Note at a Time
Meet LaDonna Welch, a dynamo who wears two very impactful hats—one as a beloved teacher and the other as an innovative entrepreneur. LaDonna Welch introduces you to a world where affirmations and culture collide in the most beautiful way. She is revolutionizing how we connect with our roots and find empowerment through her creation—Ebony Notes […]
How to Keep Your Social Media Strategy Fresh and Fun
Is your social media strategy feeling a little stale? It happens to the best of us, but don’t worry—we’ve got some tips to help you keep things fresh and fun. Social media should be exciting, not a chore, so let’s get those creative juices flowing and bring some new energy to your content. Ready to […]
10 Social Media Trends Every Business Owner Should Know as 2025 Approaches
Alright, Sis—it’s that time again! Time to peek into the future and see what’s hot in the world of social media. As a business owner, keeping up with these trends isn’t just a good idea; it’s essential. 2025 is bringing some major shifts, and we’re here to give you the scoop on what you need […]