How Often Should I Post on Social Media, and What Should I Post?
When you’re trying to grow your business online, it’s easy to assume you need to post daily—or risk being forgotten. But the truth is, thoughtful, consistent engagement is more important than flooding your followers’ feeds. By striking the right balance between how often you post and the quality of your content, you’ll keep people interested […]
What Are the Best Ways to Measure Social Media ROI?
For small business owners, every marketing dollar—and every minute—truly counts. Social media can be a powerful growth engine, but how do you know if all that posting, commenting, and ad running is actually working? Let’s break down the basics of measuring social media ROI, so you can see if your efforts are moving the needle […]
How Can Social Media Help Me Build Brand Awareness and Loyalty?
In a digital world that’s oversaturated with ads shouting “Buy Now,” authenticity has become the real game-changer. Social media offers the perfect stage to go beyond the usual sales pitch, allowing you to share meaningful stories and foster genuine interactions—both of which keep customers coming back. Here’s how to cultivate awareness and loyalty through social […]
7 Signs It’s Time to Hire a Social Media Management Company
Running a business is no small feat, and managing your social media presence can be overwhelming on top of everything else. If you’ve been handling your own social media but feel like you’re spinning your wheels, it might be time to call in the experts. Here are seven signs it’s time to hire a social […]
April Showers: The Trailblazing Entrepreneur Behind Afro Unicorn
Meet April Showers, the powerhouse entrepreneur making history as the first Black woman to own a licensed character brand in major retail stores. As the visionary behind Afro Unicorn, April is transforming the toy and costume and entertainment industry, ensuring young girls of color see themselves represented in the products they love. Her product line […]
5 Ways a Social Media Management Company Can Boost Your Business
Your social media presence can make or break your business in today’s digital world. If you’re struggling to keep up with trends, engage with your audience, or don’t have the time to post regularly, hiring a social media management company like KSW Social Media Management could be the game-changer you need. Here are five ways […]
Makisha Boothe: Empowering Black Women Entrepreneurs Through Sistahbiz Global Network
Meet Makisha Boothe, the dynamic founder of Sistahbiz Global Network, a game-changing platform designed to support Black women entrepreneurs in growing and scaling their businesses. As a seasoned business coach, Makisha is dedicated to helping Black women thrive in the world of entrepreneurship. Her mission? To empower women of color by providing them with the […]
10 Things Your Social Media Manager Wants You to Know
Social media is an ever-evolving landscape, and while it may seem simple to post a few pictures and hashtags, the reality is far more complex. If you’re working with a social media manager, there are a few things they’d love for you to understand to ensure we’re all on the same page and working toward […]
Meet Sonay Williams: The Email Marketing Maven You Need on Your Team
When it comes to email marketing, Sonay Williams is the expert you want in your corner. As the founder of Sonay & Co., she has helped countless businesses unlock the power of email to build meaningful connections and drive results. Her approach is strategic and deeply personal, making her one of the most trusted names […]
How to Stay Grounded When the Internet Feels Overwhelming
Let’s be honest—the internet has been a lot to handle lately. From election chaos to tragic headlines and ongoing social issues, it’s no wonder so many of us are feeling drained. If you’re feeling overwhelmed by the constant stream of digital noise, you’re not alone. It’s easy to get caught up in the whirlwind of […]